live sports

Willem led the communications strategy and execution for Facebook’s live sports investments. This entailed crafting and landing the business narrative that properly positioned the company’s ambitions within the sports industry. Willem also drove the consumer communications for Facebook’s live sports broadcasts, with the goal of maximizing fan awareness and tune-in. This work spanned multiple continents and high-profile properties, including Major League Baseball in the U.S., LaLiga in India, and Copa Libertadores in Latin America.